The strategy you choose should be consistent throughout all types of markets. Don't be lulled into the mistake of thinking that you'll be able to switch strategies when the environment changes. You are assuming you will accurately predict all future bull and bear markets. Nobody has ever done that with any consistency. Nobody ever will because it involves too many indeterminables.

Markets are psychological phenomena. Value is in the eye of the (stock) holder. Stocks, bonds, gold, cattle, baseball cards, Swiss Francs, a piece of real estate, a Van Gogh original, a vintage Model T, a Cabbage Patch doll.... Today, they're all worth exactly what someone will pay for them...TODAY. But the act of investing is determining what someone will pay for them TOMORROW. And that's what The Simplespread Strategy is all about.

During my 12 years as a member and market-maker (aka specialist or trader) on the floors of the Chicago Board Options Exchange and the Pacific Stock Exchange, I had the opportunity to try every possible stock market strategy ever invented, as well as watch other traders try every possible stock market strategy ever invented, plus invent a few of my own.

The trading floor became a laboratory to test results in real-time (and real money) experiments. A few traders and strategies succeeded, but most didn't.

Family, friends, and acquaintances would call to ask for my investment advice. "Hey, buddy," they'd say, "you're right there in the middle of the action. Give me the latest rumor. What looks good? What do you like?"

The problem was that they were talking "long-term" and I was trading short term. My idea back then of long-term was a couple of hours from now. I could be a buyer in the morning, sell out everything by noon, then go short in the afternoon, counting on a big drop by the opening tomorrow so I could cover.

But after several years of making excuses of why I couldn't really be of any help, this concept of the trading pit being a laboratory began to take shape in my mind as to what non-floor traders could do to make money in the stock market.

80 Rules
300 pages (8 1/2" X 11" soft cover)
14 chapters
100 charts
28 illustrations
15 tables
12 graphs
4 forms

- A veritable manual of how to make money in Wall Street -

Chapters 1 to 6 of 80 Rules ready you psychologically for the steps
you will be implementing in Chapters 7 to 14.

Mental preparation first, then action.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from the chaos of 10,000 stocks, to a limited number of prime candidates.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from buying stocks at whatever price you hear about them, to one limited, opportunistic price area.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from no better odds of profitability than barely 1 out of 3, to better than 2 out of 3, complete with firmly established time and price goals.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from entering the market whenever you get the urge to buy, to a point in time when both the stock and the market are most likely to rally.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from fear and trembling at the thought of having to make another stock market decision, to the comfort of a consistent methodology that you can understand and implement continuously for the rest of your life.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from hit-and-miss panics and manias, to a professionally self-managed investment portfolio.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from acting on emotion, to closing out positions in a rational, planned-out way, designed to take advantage of the best deal Wall Street ever gave you.

By the time you come to the end of The Simplespread Strategy, you will have learned to go from a state of confusion to the satisfaction of one, consistent, decision-making approach to the greatest wealth-making machine mankind has ever devised.

Simplespreading is not for most investors. We know that when everybody is using one strategy, that strategy will no longer be profitable. (Remember, a trade is based on a difference of opinion. You buy from someone who wants to sell, and you sell to someone who wants to buy.) But we rest assured that as always, a great majority of Wall Streeters will continue to bypass this "best deal" ever created, happily wasting their time searching for that long-shot fabulous growth stock which might soar 1000% or that unearthed bargain-basement value which no one else has found. We know that only a relatively few investors are really serious about growing their investment funds geometrically. We also know that only a relatively few investors are willing to spend the time and energy required to learn about this ageless technique that has stood the test of time. So, let others haphazardly chase the hare while you plod along on the road toward the goal of taking 40% a year out of Wall Street. Then see who ends up at the finish line first. Investing is a process, and it is the journey from Rule #1 to Rule #80 that gets you to your destination.