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You Got Screwed
James J. Cramer
You just gotta love Cramer. Whether he’s on his knees
confessing to being a stock market addict or lunging across the table,
ranting and raving on CNBC, he entertains, invigorates, and educates. But
he’s also a bull in the china closet – so now, after the 2000-2002
debacle, we get his condemnation of the whole Wall Street scene inscribed
with the immortal words, “You Got Screwed,” as he picks over the
underbelly of the tarnished beast. Yes, it’s a short book, but that’s
its selling point: Cramer crams everything into something you can sit
down and read in a couple of hours – and actually understand via his
take-no-prisoners style. His brash attitude is more of the street fighter
than the wood-paneled office executive, and this train wreck of a market
comes alive with real personalities backed up against the wall as Cramer
blasts them to bits. No words wasted. Just typical Cramer. You either love
him or hate him, but you can’t ignore him.
First he tells you why the system reeked and rotted,
eventually collapsing under the weight of fakery and fraud. Then he ends the
book by advising you how to never be caught up in Wall Street’s
self-serving ever again. And he does a good job of both.
His advice on
how to protect yourself in the future is good, basic, investing 101:
“Admit the crash happened and move on, find a trusted financial advisor if
you won’t or don’t want to do the homework yourself (he advises 2 hours
a week), investigate and analyze companies prior to putting one red cent
into them, forget 'buy and hold,' learn to read balance sheets, put
emphasis on dividends, monitor insider and corporate (‘buybacks’) buying
of their own stock, use P/Es to value stocks, always keep cash available,
and avoid margin.” Good advice
from a pro who’s seen and done it all.
But moving on to the good parts, mutual funds get the
brunt of the Cramer cannonballs. The game they played was “beat the
numbers.” The financial press loved it because it gave them “the
reason” why the market was going up. Made they look smart. Cramer takes
apart this silliness, exposing it for what it was – accounting
gimmickry, pure and simple. All that the analysts and companies had to do
was lowball the upcoming quarter, then "beat the number" by a penny, and
we were off to the races. So why was the investing public taken in so
thoroughly? “The public thought it knew all it had to
know…Democratization (of stocks), however did not bring with it all the
skills you needed to make good judgments for the long term. For example, no
one provided the tools of how to read a balance sheet or assess cash flows.
No one taught people how to spot red flags or how to tell if a company
wasn’t doing as well as you
thought. And no one explained that stocks, particularly tech stocks, were
high-risk pieces of paper…” (26)
Then moving on
to corporate governance, Cramer slams the looting of the treasury via stock
options as corporate insiders served themselves a hearty dish of cheap
stock, seemingly at no cost to the bottom line. Only later do we now realize
that that dog won’t hunt either.
He indicts the
SEC, the accountants, the corporate officers, the boards of directors, the
media, the brokerage houses, the analysts, the academics…everybody except
those whose money was being looted – the individual investor.
Cramer’s
saves his strongest salvos for his slicing and dicing of Enron. His delivers an
indictment of the whole political culture of the 90s with: “…maybe it
was just everyone because Enron represented, not a simple fraud like
WorldCom, but a wholesale breakdown of every aspect of the legal,
accounting, governmental, and regulatory bulwark to keep corporate America
honest.” Sounds remotely familiar like another entertaining individual of
the 90s who took shot at the same targets through humor. The comedian
Seinfeld perhaps knew us better than we knew ourselves at the time, as his
four scoundrels lied, cheated, scammed, and flimflammed their way through
the decade – an era that produced a “something for nothing” attitude
that seems to have permeated every facet of our lives, and emptied out our
pocketbooks as well.
In the end,
Cramer’s diatribe is basically an intelligent cry for investor education.
Education of investment techniques and an understanding of ourselves. Learn
that and you won’t have to depend on a Cramer or anyone else to manage
your finances, plus you won’t get screwed by anybody either.
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